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Guadalajara
On a visit to Canteritos El Guero in the town of Tequila, Jalisco last year, a group of friends mingled with strangers, dancing to the sound of live banda music.
Many of the men were wearing jeans and charros — a sombrero similar to a cowboy hat that is an emblem of Mexican identity.
Locals repeated a line about Guadalajara that will resonate as the city hosts four matches during the 2026 World Cup, starting today: “There is no city in Mexico more Mexican than Guadalajara,” they say proudly.
The nation’s capital may have hosted the inaugural match of 2026 World Cup at the famed Estadio Azteca earlier today, but the land of mariachis and tequila might just shine even brighter.