Japan’s shift to US rice as prices soar 70% may allow some leeway in Trump tariff talks
The price of the Californian Calrose rice he buys has doubled since his first purchase last summer, but even so it is far cheaper than home-grown grains.
“Unless domestic prices fall below Calrose prices, I don’t plan to switch back,” Hirano said. His restaurant offers meal sets of fish, rice, soup and sides.
Wholesale prices for domestic rice have surged about 70 per cent over the past year to hit their highest levels since current records began in 2006. Crops were affected by extreme heat while a tourism boom has added to demand. Worries abound that not much will change this year.
With inflation also raising the cost of living, businesses are now betting that a nation of people known for their discerning palates and pride in their staple grain is open to change.