Frontier Airlines taunts Southwest with new free bag promotion
“Breaking up with your old airline? We’re here for you!” said Frontier Airlines. The Denver-based airline said a new free bag policy could become permanent.
DENVER — Frontier Airlines is capitalizing on the growing backlash against Southwest Airlines with a new promotion this summer.
Frontier Airlines announced Tuesday that all bookings for nonstop travel through Aug. 18 will receive a free carry-on bag, free seat selection, and free flight changes in its Economy Bundle.
The Denver-based airline also said its customers can get a free checked bag, for flights departing May 28 through Aug. 18, with the promo code FREEBAG, if bookings are completed by March 24.
Southwest Airlines, Frontier’s rival, announced last Tuesday an end to its longstanding two-bags-fly-free policy. The dropping of the standard free bag policy for most customers marked a major change by the airline.
“Some airlines have changed. They’ve raised fees, taken away perks, and made travel feel like a one-sided relationship,” Frontier said in a statement. “If your airline is treating you like an afterthought, maybe it’s time to file for divorce. Frontier is here for the rebound – offering a fresh start with an unbeatable deal.”
“We’ve always had heart,” said Frontier Airlines CEO Barry Biffle. “Some airlines are walking away from what travelers love, but we’re running towards it. Think of this as the ultimate ‘divorce your old airline’ deal. If travelers show us the love, we’ll make these perks permanent.”
Frontier Airlines said that while its free bag promotion runs though Aug. 18, the policy could be implemented permanently.
“If travelers show us they love this deal, we might just make it permanent,” a Frontier Airlines statement said. “The more people who jump on board, the better the chances of making this the new normal.”
“At the end of the day, travelers just want to be valued,” Biffle said. “We’re bringing back the things people love about flying – free bags, free seat selection, and flexibility – without the extra fees. No games, just great value.”
