Charlotte brothers launch Black-owned business for real estate videos
“I probably spent my last $4,000 on equipment. We bought a mentor course. The course was my last $500 to be exact,” Jason Hare shared.
CHARLOTTE, N.C. — Both Jason and Justin Hare have an eye for detail. Which is why when Jason spotted an opportunity several years ago, he jumped at it.
“I ran across an ad on YouTube of somebody taking pictures of a house, and we would look at house tours on YouTube, but you never think somebody’s behind the camera,” Jason Hare recalled.
The thought of taking pictures and videos of houses also peaked Justin Hare’s interest.
“He showed me the video and that looked like something that would be cool because we used to always go to YouTube and look at videos of houses,” Justin Hare said.
In a matter of time, with just a few thousand dollars left to his name, Jason Hare decided to turn their interest for creating content into a business.
“I probably spent my last $4,000 on equipment” Jason Hare shared. “We bought a mentor course. The course was my last $500 to be exact.”
The duo went from being just brothers to also being business partners. In 2021, they launched their company, Go Premium Real Estate Media.
“Me personally when I do shoots, if it’s two stories, I like to start upstairs and then work downstairs,” Justin Hare said as he explained his process to WCNC Charlotte.
They say their endeavor started by taking photos of empty houses. Eventually, they began reaching out to realtors.
“It didn’t take off immediately,” Jason Hare explained. “I would say maybe six months to a year is when we started seeing some progress.”
The brothers said they slowly built a client base.
Recent numbers from Lending Tree show while still small, the percentage of black-owned U.S. businesses continues to grow year-over-year. The latest available data shows more than 3% of businesses were Black-owned in 2022. That’s up from 2.7% in 2021.
“They actually reached out to me on social media,” Matt Norman recalled. “My slogan [is] persistence overcomes resistance. And at first, I wasn’t really looking for any new contractors but the more they kept hitting me up, I started to realize these guys got something.”
Norman is a realtor with Yancey Realty. He is one of Go Premium’s clients.
Candice Marks, broker and owner of Legacy Dream Homes, is also a client and said the brother’s work ethic should serve as inspiration.
“They’re young; they are go-getters, and they do what they say they are going to do, so, that’s what also inspired me to just continue to help them,” she stated. “They deliver.”
The brothers said they went from just two shoots a month to nearly 10 shoots a day.
“Busy season, we hit at least $20,000 a month,” Justin Hare said.
Now, the two said their focus is on growth and continuing to deliver quality content.
“I kind of want to be like the Chick-fil-A of real-estate photography,” Jason said smiling.
Contact Nick Sturdivant at nsturdiva1@wcnc.com and follow him on Facebook, X and Instagram.