Bobby Pulido is sick and tired of apologizing

HIDALGO, Texas — Bobby Pulido is learning that the bright lights of politics can be even harsher than music superstardom.

For the past several months, the Latin Grammy-winning singer and local megacelebrity has been the subject of a steady stream of national headlines scrutinizing his former professional relationship with a one-time bandmate who was imprisoned on child sex molestation charges. He’s also faced criticism for past social media posts that included racial, sexist and homophobic slurs and comments.

During a recent interview with POLITICO — after a weeknight meet-and-greet with voters in the same stadium where he performed his final concert in November 2025 — Pulido struck a defensive tone about the scandals that have plagued his campaign.

“I apologize right now,” Pulido said, referring to the social media posts. “I’ll tell you right now, that way you’ll never ask me again. I apologize for everything that I’ve ever joked about that offended anybody. But I can’t continue to revisit every single one.”

Pulido also insisted he did nothing wrong in his working relationship with Frankie Caballero, maintaining he did not know about his former accordionist’s child molestation charges. He expects opponents to “keep dripping, dripping, dripping, dripping” new social media posts.

“I’ve been an open book for 30 years,” he said. “I was on Twitter way before I thought about running for office. They’re gonna keep going to old tweets, and there’s a lot of tweets in there that I’m embarrassed of. There’s jokes that I’ve told that I apologize for, and I’ve owned up to them. I’m like, man, that makes me cringe, and I’ve publicly apologized.”

Pulido is one of House Democrats’ prized battleground recruits and a key part of their plan to flip control of the lower chamber. The first-time candidate is widely known in Texas’ 15th District for his singing career, and he hopes to capitalize on voters’ anti-incumbency angst in his bid against GOP Rep. Monica De La Cruz in a newly redrawn district that President Donald Trump won by 18 points in 2024.

Recent polling shows the race within the margin of error or Pulido leading, thanks in large part to his near-universal name ID. But while voters have shown a strong interest in political outsiders, those outsiders are also untested — and new revelations can swamp news cycles and potentially their chances.

The New York Post first reported in April on Pulido’s past relationship to Caballero, a registered sex offender who was imprisoned for indecent contact with an eight-year-old girl. Pulido told POLITICO he first learned that Caballero was incarcerated on sex charges from the Post report, and Pulido’s campaign says the singer’s management company cut ties with Caballero after learning about a domestic abuse charge in 2021.

Pulido said he’d asked Caballero why he was in prison. “Transferring illegal aliens. That’s what he told me,” he told POLITICO. “And I knew he had a lot of substance abuse issues, and he violated a lot of his paroles. Those were the things that he told me.” (Pulido’s campaign told the Texas Tribune in July that Pulido only knew Caballero struggled with addiction.)

In June, Axios reported Caballero performed with Pulido at a middle school benefit concert in 2018, where children were present, after being released from prison. When asked if he regretted having Caballero play there, Pulido said he did — knowing what he knows now.

“Without me knowing, it’s hard for me to say that,” he said. “Me, that I know now, yes. I wish I wouldn’t have taken him there.”

Caballero could not be reached for comment.

Pulido’s past social media posts have also come back to haunt the singer-turned-politician. In Twitter posts between 2013 and 2018, Pulido used homophobic and sexist Spanish-language slurs which translate to “f-g,” “f—-t” and “p—y.” In several other posts, he used the word “prieto,” a term referring to dark-skinned individuals many view as pejorative. The posts were first reported by NBC News and reviewed by POLITICO. In another 2013 Spanish-language post reviewed by POLITICO, Pulido joked that Mexican actor Mauricio Islas “isn’t a f-g, respect him. His boyfriend is.”

Islas, whose partner is a woman, did not respond to a request for comment.

Pulido told POLITICO some of the remarks were made in jest toward personal friends. “That’s how we joke. I would never tell a stranger that,” he said.

He defended his use of the racial term as a cultural misunderstanding. “In our culture, we call each other that. It’s like Black people calling each other the n-word,” he said. “Would somebody that called another Black person the n-word be accused of racism? But they want to come and translate what I said to this guy, which is how we say it and we’re joking, they wanted to make it seem like I’m telling some complete stranger that. That’s not what it is.”

“I’m not making excuses,” Pulido added. “Would you have to apologize to your friend that you joke like that with, that doesn’t have a problem with anything you say? I don’t feel like I should have to apologize to them because they’re my friends.”

This isn’t the first time he’s flashed irritation when asked about his past posts, saying they distract from issues like affordability and immigration that voters care about. Pulido let loose on the New York Post when the paper reached out for comment about some other controversial social media posts. “We’ve been getting the same recycled tabloid nonsense since last October,” he said in a July video posted to his social media channels.

“And for whatever reporter that wants to keep asking,” he said in Spanish, “que no mamen, Kool-Aids. Now go translate that.” The colloquial phrase translates roughly to “don’t be jerks, assholes” or “don’t be stupid, assholes.”

De La Cruz’s campaign hopes to make hay out of the issues. In a statement, James Shook, the representative’s campaign manager, said Pulido is a “product of the corrupt compadre system that looks out for itself and everybody else is expected to look away.”

In press releases, De La Cruz’s campaign has pointed out apparent inconsistencies in Pulido’s statements. They note that Pulido told The Monitor he fired Caballero in 1996, but Caballero appears on two of Pulido’s albums through 1999. In a 2019 podcast, Pulido suggested he got Caballero out of jail; he told Bloomberg this year that was “hyperbolic” and he “misspoke.”

“Bobby Pulido walked a man convicted of molesting an eight-year-old girl onto a middle school event in this community, and hid his sex offender status from parents,” Shook said. “This is someone he toured with for years and is on tape bragging he personally bailed him out of jail. The only question left is why he thought he would get away with it.”

But there are signs that voters have become increasingly desensitized to scandal. A new POLITICO Poll found a significant share of voters — both Republican and Democrat — say they would stick with their preferred candidate even if they were caught accepting gifts from lobbyists, exploiting tax loopholes or making antisemitic posts. Democrats drew a harsher line when it came to accusations of sexual violence and sexual assault. Voters were not polled on past use of homophobic or gender slurs on social media, or on relationships with sex offenders.

Some of Pulido’s supporters who know his family largely shrug off the headlines.

Esmeralda Knapp, a hairstylist in McAllen, said she will vote for Pulido solely because his uncle, a former county judge, helped secure Knapp’s brother’s release from prison many years ago. Bob Villarreal, a retired teacher in Edinburg, reminisced about the time Pulido’s father, a musician himself, substitute-taught his sixth-grade orchestra class. Maria Dominguez, who runs a wellness club in McAllen, said Pulido is “a good person” because she knows his family: “His family are working people, good people and raised in the valley.”

Villarreal brushed off Pulido’s relationship with Caballero. “It wasn’t Bobby,” he said. “I guess it’s important for some people, but for me, I mean, it’s somebody else.”

“It’s guilt by association,” said Patricia Villarreal, his wife.